Radio Ad

For

Injury Prevention Center at Hasbro Children’s Hospital, Providence, RI

Description

Car Seat Safety Event and Awareness Campaign
Winner of the NESHCo Lamplighter Silver Award for Marketing Total Effort <$50K

OBJECTIVES:
-Drive attendance to the annual car seat check event hosted by the Injury Prevention Center at Hasbro Children’s Hospital in partnership with Kohl’s.
-Deliver a public health message to build awareness of the center’s car seat safety program and increase web traffic.

RESULTS:
-99 car seats were checked during the four-hour event, versus 31 car seats the year before. Despite poor weather, more than 20 vehicles waited in line for over an hour.
-Unique views increased by 1,565% in the month after the campaign launched.

Role

Project manager, account manager, copywriter